Purpose & Values

Co-Creating Evolutionary Purpose, Vision and Values Leads to Sustainable Profitability

In the past, the goal for many organizations was creating economic value for shareholders or owners. In other words, "making money", and quite often with a short-term lens. While many have been hugely successful at this, it has often involved trade-offs: diminishing public trust in organizations across many industries; shortening life spans of organizations; plummeting levels of employee engagement; and damaging the environment around us.

Today people are looking for organizations that have a purpose broader than just making money. Rather than viewing profit as the primary goal of an organization, progressive leaders see profit as a byproduct of success. They aim to do well by doing good. A clear and visionary purpose brings together stunning talent, committed shareholders, partners, and communities.